When explaining a certain sensitive issue to their children, many parents start explaining the story of the birds and the bees. It seems this makes things less embarrassing and less difficult.

Well, today the world faces a very embarrassing and a very difficult issue: the green economy. And indeed, the easy way to understand it is through the birds and the bees!

The green economy is all about putting a price and selling ‘ecosystem services’. Everything Nature does for humanity has a benefit, and should be priced in order to be protected. To come back to the birds and the bees: the birds feed themselves mostly with insects, without them the world would be plagued by so many insects we could not live quietly. In fact the birds play many roles: as predators, pollinators, seed dispersers, seed predators, etc.

The bees are even more important: they assure the pollination of at least one third of all the food production. Without bees, no pollination, and no food.

So, humanity has to be very thankful to the birds and the bees. But according to the green economy promoters, this thankfulness must be expressed in monetary terms. More »